Nick Clark, owner and founder of Dallas-based Common Desk, recently sat down with GlobeSt to discuss the next generation of coworking spaces, amenities and how personality packages match up with customers.
The highlights of this insightful article for us were the two questions GlobeSt asked about the coworking benefits for tenants, and added benefits for landlords.
GlobeSt.com: What are some of the benefits for tenants of coworking spaces?
Clark: Flexible terms: Most coworking spaces have membership options ranging from month-to-month to one- to two-year terms. These options allow growing teams to pick up memberships as they pick up employees. This gives a company the flexibility to ensure it always has the exact amount of office space needed, and a workplace strategy that saves the company a ton of money over the course of a few years.
Community engagement: This is still one of the biggest benefits of joining a coworking space, especially for smaller teams and freelancers. These individuals typically join because they are looking to be a part of a culture and a community. Working out of their houses or coffee shops can become lonely after a few long months. Common Desk creates and hosts gatherings on a daily basis to bring people together, providing a sense of community.
Better economics: Coworking allows teams to leverage common area amenities across everyone in the space, which equates to a huge savings for the teams accessing the space. For instance, we recently signed a deal with a 40-person team in our Deep Ellum space, located in downtown Dallas. They were looking to take 7,000 square feet of traditional space in the Dallas area prior to signing. The capital improvements they would have paid out of pocket to freshen up that space was more than the total membership fees they’ll pay to Common Desk over the course of the next 18 months.
GlobeSt.com: What are the latest added benefits for landlords?
Clark: Coworking operators are able to build brand relationships with office customers and are now owning the data on those tenants. With this kind of data at their disposal, coworking operators can curate and customize experiences and services for these office customers as workplace design evolves, leaving traditional building owners at a disadvantage. However, landlords can partner with coworking companies to build and scale brand relationships with current tenants and prospects by providing an increased focus on soft services and the overall workplace experience.
Common Desk is one of the few coworking brands that focuses on the landlord as a client. We achieve this through our partnership structure, which differs drastically from the lease structure. As a partner to the landlord, we’re able to install a coworking facility that is intentionally designed to improve the performance of the entire building. We believe our coworking and enterprise suites are two additional workplace inventory products, along with custom-term space and spec suites that increase the number of options a leasing team is able to offer to prospective tenants. We call this form of leasing hybrid leasing.
Read the article in it’s entirety here.
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